By Alli Peacock
Corey Norman set to be handed the No.6 jersey for Brisbane Broncos 2012.
Norman is expected to have the first attempt at becoming Brisbane’s permanent five-eighth replacement for the retired Darren Lockyer, and halfback Peter Wallace is confident the duo can build a solid combination throughout the year.
The departure of Lockyer has prompted a structural change for the Broncos, including Wallace switching defending positions.
1. Rising Publicity
Norman’s inclusion into this position both in the NRL team means a significant increase in publicity. Norman and his management will have to monitor more closely his conduct both in an on-field and public context. Also, the use of social networking sites may become an area of attention that it was not previously, as he is likely to be followed religiously by the media. Whilst his agent may have responsibility for some of this (i.e. public appearances), he has the obligation to provide a reasonable perception on behalf of the club and the sponsors associated with his and the team’s image.
2. Minor amendments in player contract
Possible amendments may include an increase in salary, increased royalties and more onerous behavioral and performance contractual obligations.
3. Possibility of other contracts (sponsorship agreements)
Following the rise in his stardom and public profile, it is likely that firms could approach him in regards to sponsorship agreements. These will have to be discussed and comply with his player’s contract to ensure that he is not breaching any of his obligations within them, such as salary cap and exclusive categories provided to the game’s sponsors. The benefits provided to Norman will most likely be tied specifically to his performance and appearance in the first grade squad with anything more than a 1 year deal unlikely this early on.
This blog is for discussion purposes only. This must not be considered legal advice.
For legal advice on this topic and references to any information in this article, please contact
Matt Burgess, Director:
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Image Credit: Federico Statenin
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